Industrial Marketing Management

Print: 2001+
On campus online: Not available
Website: Industrial Marketing Management provides in-depth case studies geared to the needs of marketing managers, executives and professors. An editorial review board of leading international scholars and practitioners assures a balance of theory and practical applications in all articles. Scholars from North America, Europe, The Pacific Basin and other regions of the globe offer the latest findings for improving effectiveness and efficiency of industrial markets. This comprehensive approach keeps readers abreast of the most timely data and current thinking necessary for better industrial marketing decisions and strategy.

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